How MATOKA provides value
As a video content creator and social media specialist, how do I provide value to your business?
What are your content goals?
-
Reach is crucial in social media marketing because it determines how many potential customers see your content, directly impacting brand awareness and engagement. Video content significantly boosts reach by capturing attention, increasing shareability, and performing better in platform algorithms, making it the most effective medium for expanding audience exposure.
-
Engagement is key in social media marketing because it builds relationships, strengthens brand loyalty, and increases visibility through algorithm boosts. Video drives higher engagement by being more immersive, encouraging comments, shares, and watch time compared to static content.
-
Video content increases conversions by showcasing products or services in action, building trust, and creating an emotional connection with viewers. It also simplifies complex information, leading to higher click-through rates and purchase decisions.
-
Educating your audience builds trust, positions your brand as an authority, and keeps potential customers engaged with valuable content. By providing useful information, businesses can attract and retain followers, leading to stronger brand loyalty and increased conversions.
-
Entertaining your audience is essential on social media, even for reputable brands, because it keeps people engaged, encourages shares, and makes your content more memorable. A balance of education and entertainment helps humanize your brand, making it more relatable and increasing long-term audience connection.
Use short-form videos (Reels, TikTok, and Shorts) to provide more reach
Increase engagement by educating and informing an audience, building brand trust and following.
Understanding your target audience
●
Understanding your target audience ●
Understanding your target audience is key to creating content that truly resonates. Every business niche attracts a unique audience, and the best content strategy balances education and entertainment. Educational content helps reach new audiences unfamiliar with your niche, introducing them to your product or service in a clear and engaging way. Entertaining content, on the other hand, strengthens your connection with existing audiences by reinforcing their interests and making your brand more relatable. By tailoring content to both groups, you expand your reach while building a loyal, engaged community.I have worked with businesses in many different niches, such as gaming, beauty, lifestyle, international relations, recruiting, and more:
Different Industry? Doesn’t matter!
I’ve made content for a variety of niches:
Metafy: Gaming and eSports
●
Metafy: Gaming and eSports ●
RefinedMD:
Plastic Surgery and Cosmetic Treatments
●
RefinedMD: Plastic Surgery and Cosmetic Treatments ●
Heather and Willow:
Bridal, Wedding and Home Decor
●
Heather and Willow: Bridal, Wedding and Home Decor ●
Other Client Testimonials:
-
![]()
“MATOKA is always providing value! I love how his mind works to bring together new and creative content ideas!”
Ikigai Connections
-
![]()
“MATOKA's storytelling is so good, and the way his brain works when it comes to content - unreal!”
The Singing Machine Company
-
![]()
"We desperately needed help with our social media channels and were lucky enough to find a creative with similar cultural experience!"
Japantown Task Force
-
![]()
“MATOKA delivers exactly what businesses need—engaging content that connects. He understands the market and tailors each project to fit a brand’s unique vision, making his work truly stand out. ”
Burton Consulting International
-
![]()
"Could not have done our video project without MATOKA! From ideation to helping our on-camera talent with scriptwriting in their own voices, then filming and editing, he's a jack of all trades!
TD Thornton
